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Wall Street Journal Using Blogs to Cover Microsoft-Yahoo News Today

1 Feb 08
Raanan Bar-Cohen

Big news in the tech world today with Microsoft formally entering a bid to buy Yahoo.

Scanning through the various coverage, it was obvious that many large publishers were using their blogs to quickly cover this fast-moving story.

A great example was the Wall Street Journal’s take on it and the comprehensive use of blogs ( all powered by WordPress ). They linked to many of their blogs including Kara Swisher’s post on allthingsd.com, the BizTech blog, and the Wealth Report blog.

As you can see from the screen capture below (I marked the blog links with red arrows), the blog coverage was a big piece of the overall presentation:
wsj

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9 Responses to “Wall Street Journal Using Blogs to Cover Microsoft-Yahoo News Today”

Comments are closed.

  1. Lloyd Budd February 1st, 2008 at 2:21 pm

    I was impressed that Kara and John Paczkowski linked to each other’s post. That circular reference would only be possible with careful coordination ;-)

  2. Chris Masse February 1st, 2008 at 3:54 pm

    Hi,
    Kara’s blog uses WordPress, but do the two other WSJ blogs you link to use WP as well?

  3. Raanan Bar-Cohen February 1st, 2008 at 3:58 pm

    Hey Chris –

    Yes, Kara’s blog is hosted with us in the VIP program on WordPress.com: http://wordpress.com/vip-hosting/

    The several other WSJ blogs are hosted on the Dow Jones infrastructure using the self-hosted WordPress. If you do a quick view-source you’ll see the various WordPress references.

  4. Luis February 1st, 2008 at 7:25 pm

    I think it’s all about the community, this big traditional publications are getting the need of a community.

  5. Chris Masse February 2nd, 2008 at 9:28 am

    Hi Raanan Bar-Cohen,
    Thanks.
    Will the MSN use WP to publish their for-print news articles, too, next?
    [By the way, your link pop-ups are annoying, in my view.]
    Best wishes,
    Chris Masse

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  7. Raanan Bar-Cohen February 2nd, 2008 at 1:57 pm

    @ Chris –

    > Will the MSN use WP to publish their for-print news
    > articles, too, next?

    There are lots of large publishers out there who are using WP for the entirety of their publishing efforts – including the print articles — or are considering moving in that direction. Britain’s largest regional paper, Express and Star, is one such example: http://www.expressandstar.com .

    >[By the way, your link pop-ups are annoying, in my view.]

    Ya, some people really like them, other do not. If you click the little link in the upper right corner of the preview window, you can disable it for this and all other sites.

    cheers.

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